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Methods for evaluating usability include heuristic evaluation, cognitive walkthrough, and consumer testing. Each technique has its own traits and emphasizes completely different features of the consumer experience. But the comeback for physical shops also factors to how troublesome it can be to foretell the velocity at which technologies alter our behaviors and the results if and when they do. 89% of Baby Boomers shopped in-store in 2021 whereas 90% shopped online. 88% of Gen Xers shopped in-store in 2021 whereas 85% shopped online. 82% of Millennials shopped in-store in 2021 while 83% shopped online.
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